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As Jonathan Ive is primarily known for his work rather than for public statements or quotes, it’s a bit challenging to find direct quotes from him. However, here are a few notable statements attributed to him regarding design and innovation:
”Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.”
”We are really pleased with our revenues but our goal isn’t to make money. It sounds a little flippant, but it’s the truth. Our goal and what makes us excited is to make great products. If we are successful, people will like them and if we are operationally competent, we will make money.”
”We all see the world in different ways, and one of the things that I am sure we both agree on is that the world is remarkably beautiful and that design is primarily about that beauty.”
These statements reflect Ive’s emphasis on the importance of simplicity, purpose-driven design, and the pursuit of excellence in product development.