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Here are some verified and representative quotes of wisdom from **Milton Glaser** (1929–2020), iconic American graphic designer and co-founder of *New York Magazine*, best known for creating the “I ♥ NY” logo. His insights extend far beyond design, touching on creativity, ethics, and the human experience:
1. **“There are three responses to a piece of design – yes, no, and *wow*. Wow is the one to aim for.”**
– Glaser reminds us that excellence goes beyond functionality; it should stir something in the soul.
2. **“Art is work.”**
– A minimalist but profound assertion that creativity isn’t just inspiration, but dedication and discipline.
3. **“Doubt is better than certainty.”**
– A signature Glaser quote that underlines the value of curiosity, openness, and humility in the creative and intellectual process.
4. **“The purpose of art is to inform and delight.”**
– His philosophy that great design should be both meaningful and joyful.
5. **“Computers are to design as microwaves are to cooking.”**
– A witty critique on over-reliance on tools; creativity resides in the mind, not the medium.
6. **“You can only work for people you like.”**
– Speaks to the emotional and relational integrity behind his collaborations.
7. **“Good design is good citizenship.”**
– A powerful idea that design has ethical and civic responsibilities—it shapes not just things, but society.
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